How to calculate eCPM/CPM in OpenX adnetwork per ad campaign, eCPM means ‘effective cost per mille and CPM cost per impression, Calculating upon ad revenue generated by banner or ad campaign, It is divided by the amount of ad impressions of that banner or campaign ad expressed in units per 1000 pageviews. *How to calculate an advertising average cpm rate*

The ‘M’ is for mille within the name comes from the Latin that means 1000. The formula is calculated by eCPM this isn't all the sophisticated, once you understand the elements that get into the computation.

**OpenX Pricing for every average CPM rate,**

**OpenX Pricing for every average CPM rate,**

The following fictional numbers for an example of OpenX Adserving network:

*2014 Adsense Average CPM Rate in Display | Email | Mobile | Video ADS*

A campaign with a

*CPC pricing*was displayed

*in a period of 1 day*

**2 million times**in that same day, the ad server counted

*on the banners ad display of the campaign*

**5,000 clicks**the possible

*CPC rate*for the campaign set is

*US$ 0.50*

*You can now calculate the*

*eCPM*of this campaign with a

*CPC rate:*

total revenue was

*5,000 clicks*x

*$ 0.50*= $ 2,500

2 million impressions (CPM ) equals 2,000 blocks of 1,000 impressions

the equation eCPM is

*$ 2,500*divided by

*2,000*, equals an eCPM of $ 1.25 tatals per every CPM cost.

**Average CPM for Web Advertising**#### OpenX Input CPM and CPA Data Formula Rate,

The formula is,

- Multiply the number of conversions by the CPA rate to come up with the total revenue
- Divide the number of impressions by 1,000, giving you the number of blocks of 1,000 impressions delivered.
- Divide the total revenue by the number of blocks of 1,000 impressions to come up with the eCPM value.

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