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6 Attractive Tips for Banners HTML5 Display AD Campaign

How to Attract Users with HTML5 Ad display, Banners are one of the most common methods of advertising. We see roadside billboards everywhere and marketers use these banners simply for awareness. Do you click on a billboard? Of course not, it's not possible.

But in the digital marketing industry, click through rate is very important to measure a banner's success. A successful banner ad must generate potential leads and should leave an emotional impact on your viewers.

The days are gone when you could use the old ways to design your banner ads. Google highly recommends that you to switch to HTML5 ads.
Moving towards better ways to display your banner to a targeted audience, HTML5 banners are taking the place of those old, static banners that have continued to rule the display world since the early days of the Internet. If you are still using static banners for any display campaign, you might be on the losing side and you might be wasting money on ineffective static marketing.
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6 Effective Publishers, Advertisers Mobile Video Monetizing ADS

6 Best practices for monetizing mobile video ads for publishers, advertisers most effective targeting sales and revenue. Video viewing on mobile devices is exploding. Smartphones are becoming the prevalent channel to discover content and explore products before purchasing As a result, a growing percentage of ad budgets are being directed toward mobile video ads.

According to the IAB, advertisers are spending more than $10 million annually on digital video on average, representing an 85% increase from two years ago.

Revenues from mobile video ads are expected to grow from $3.54 billion in 2015 to $13.3 billion in 2020, a 30% compound annual growth rate (CAGR), according to PwC's annual Global Entertainment and Media Outlook report.

Still, there are still several challenges to successfully creating, delivering and measuring the performance of mobile video ads. Here are six best practices that can help mobile publishers monetize mobile video more effectively:

Sell Audiences, Not Real …

6 Secret Tips to Become Successful Business Managers

Some businesses fail while some succeed, here are some tips that will ensure you succeed in business. Some #businesses #Succeed while some fail. #Business men and women go through a series of hurdles, challenges, and successes when operating a business.

Not every business will succeed. Some businesses will close a few months or years after opening. Tips on how to succeed in business are well known but rarely implemented. Both small and big businesses face similar challenges in the market environment, and their success is highly limited. Below is a list of factors and strategies that can ensure a business succeeds.

Identifying risks
A risk in business is the occurrence of an event that might negatively affect sales. Several risks that can be identified within the field of business include increased competition, government legislation, high costs of operation, cyber threats, and fraud as well as customer dissatisfaction.

Several businesses in the past have been affected due to risk. The…

Best Email Marketing Automation Tools to Increase Click Through Rate (CTR)

Increase conversion rates, with email campaigns by using free marketing automation. Earlier this month (2 May), MailChimp announced that they would be making their marketing automation tools available to all customers at no extra cost.

Why is this a big deal? MailChimp has always been a go-to service that we can recommend to our clients, but it’s usually missing some of the features of the bigger players such as dotMailer or Bronto. Adding the marketing automation feature is another big step in the right direction to making MailChimp a bigger player in this space.

What is email marketing automation?
MailChimp has always been able to do email campaigns, including customisation and personalization.

However, the main setback you would need to setup a new campaign each time you’d like to send it, limiting its effectiveness. What email marketing automation offers is a set of tools that can trigger communication with the client from a wide range of ongoing campaigns.

The launch of Nosto’s P…

Latest World's Most Valuable Company Brand

The World’s most valuable brands 2017 Facebook, Amazon and Google are challenging Apple. The Forbes’ list of world’s most valuable brands 2017 is out and, with not much of surprise, most of the brands have retained their position, albeit some of them have witnessed a jaw-dropping rise in their brand value in 2017.

Market cap, revenue and profitability – these are all metrics we use to measure the success of a company. While these are all solid, reliable factors that dictate a company’s success, there is one factor which is often overlooked. I am, of course, talking about the Brand Value. A relatively intangible metric, it is something that can propel a company to new heights. Conversely, it can even bring down the biggest of corporations.

Forbes recently came out with their annual “The World’s Most Valuable Brands” list for 2017. Once again, to absolutely no one’s surprise, it is Apple who tops the list for the 7th year in a row.

Interestingly, the 100 most valuable brands are worth a …

Latest Google Offline AD Sales Tracker Tools

GOOGLE’S Latest tool will track offline purchases tied to online AD campaigns, The next time you pick up a discounted undershirt at American Eagle, Google might know.

This at the Mountain View, California-based search giant’s annual advertiser conference, it announced a new tool that will allow it to track how much money people spend — and on which products they spend it — in brick-and-mortar stores.

It will tie into Google’s digital advertising business. When the integration launches in earnest this year, the ad clicks of Google Account users will be matched to data about their brick-and-mortar purchases.

The company won’t be able to examine specific items purchased or how much a specific person spent, but it will use the collated data to track the effectiveness of online ad campaigns. And eventually, it will give retailers a detailed sales report.

Google’s using login information such as email addresses to identify the people clicking on ads. It matches that data with information fr…

Latest Digital Banner Advertising (CTR) Engagement Revealed

Is Digital banner advertising dying with the diminishing effectiveness of banner ads?. Digital banner advertising has been a staple of the World Wide Web since the 1980s when it was first used by IBM owned Prodigy to advertise Sears products online.

They have played a pivotal part in the rapid development of paid internet advertising. They have also pervaded every corner of the mobile web. However, recent research indicates that banner ads may have outlived their usefulness.

Are Banner Ads No Longer Effective?

A recent report by Vpon finds that 77% of mobile advertising in the APAC region came through banner advertising. Native ads were a distant second with an 11% share, followed by interstitial ads with 10% of the share. This clearly demonstrates that banner ads still make up the bulk of internet advertising. However, a deeper look paints a much more grim picture for the future of banner ads.

Poor click through rates and user engagement levels have plagued banner ads for a while now…