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Beware - The Ad-tech "Bro-bot" Enters the UK

Sonobi warns UK media brands, agencies, and advertisers about the real threat of "The Yank".

24 May, 2017, 07:00 ET

LONDON, May 24, 2017 /PRNewswire/ -- Sonobi, an independent advertising technology firm built for people-based media transactions across the comScore 250, today released its new ad campaign, "Beware of the Yank," a film series for the UK depicting Sonobi's popular Bro-bot character as everything that is wrong with the ad-tech industry.

Sonobi is introducing the Bro-bot in the UK following a successful string of major client wins, including Guardian Media Group. White Lightning + The Judge's Son (WLxJS) created the film as a follow-up to Sonobi's critically acclaimed "Beware of the Bro-bots" campaign that debuted in the US last September. The "Beware of the Yank" campaign reinforces to the UK audience the idea that technology should help the business of creative communications, not simply profite…
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