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Beware - The Ad-tech "Bro-bot" Enters the UK

Sonobi warns UK media brands, agencies, and advertisers about the real threat of "The Yank".

NEWS PROVIDED BY
Sonobi
24 May, 2017, 07:00 ET

LONDON, May 24, 2017 /PRNewswire/ -- Sonobi, an independent advertising technology firm built for people-based media transactions across the comScore 250, today released its new ad campaign, "Beware of the Yank," a film series for the UK depicting Sonobi's popular Bro-bot character as everything that is wrong with the ad-tech industry.

Sonobi is introducing the Bro-bot in the UK following a successful string of major client wins, including Guardian Media Group. White Lightning + The Judge's Son (WLxJS) created the film as a follow-up to Sonobi's critically acclaimed "Beware of the Bro-bots" campaign that debuted in the US last September. The "Beware of the Yank" campaign reinforces to the UK audience the idea that technology should help the business of creative communications, not simply profite…
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Facebook Latest Advertising Pricing for Website, Apps, Digital Platform

Facebook (FB) rise 0.11% is testing a new tool designed to help media companies sell video advertising on their own websites, apps and other digital properties in a more automated fashion, the company said Tuesday.

The new ad offering, called Audience Direct, will invite publishers to list video ad inventory for sale from across their properties and to specify pricing.

Marketers will then have the ability to log on to the system and to purchase ad space from specific publishers on a self-service basis, potentially streamlining the buying and selling process for both parties.

$500 Million Autoplay Video Ads Target Revenue

Source: recode

Pinterest is putting its autoplay video ads in a lot more places. Pinterest wants to make $500 million in revenue this year. More video ads should help.

The search and discovery startup, which started testing autoplay video ads back in November, will now run those ads in a number of new places inside the service, including the home feed and in user search results.

Ireland's National Television and Radio Broadcaster Invest Million Cost of Advertising Campaigns

Source: dublinlive

RTE spends MILLIONS on ads telling people to pay their TV licence, RTE's Director General Dee Forbes revealed that the broadcaster loses €40m-€50m annually as a result of TV licence evasion.

New figures have shown for the first time how much RTE forks out every year on telling the public to pay their TV licence fees.

Records seen exclusively by Dublin Live have shown that the cost of advertising campaigns urging the public to pay the fee has run into millions of euro in the last few years.

Between 2011 and 2016, the national broadcaster spent over €2.1m on TV licence ads on television, the radio, in cinemas, and online.

It follows an interview with RTE's Director General Dee Forbes in March, when she revealed €40m-€50m is lost every year as a result of TV licence evasion.

Meanwhile, there was also more than a 65% increase in the cost of paying for the ads over the five-year period.

In 2011, RTE spent a total of €273,000 on TV licence campaigns, a cost which …

Best Approachable NFL Advertising Plan

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Facebook Effective Advertising tips to earned revenue sales

Facebook Advertising: 4 Must-Know Tips to Drive Successful Results. With almost 2 billion users, it’s easy to say Facebook has A LOT of data collected in its archive. This is what drives the world’s largest social network to be the most powerful platform to advertise on.

Haven’t you ever puzzled, however, Facebook is aware of you’ve been recently trying into obtaining a brand new laptop computer or craving for the simplest Italian eating place in your city? Not solely will it track users supported the knowledge they voluntarily offer by participating with posts however Facebook additionally tracks your social media footprint and activity outside of its own platform.

By merely getting to the “Ads” operate underneath Settings, users will really see the varied classes Facebook has them underneath, as seen in the image below.

As its ability to trace users could be a bit chilling, its precise targeting capabilities serve a large advantage for advertisers that square measure wanting to focu…

Google Claimed Worlds Online Advertising Network Earned 90Bn Revenue

The offline tracking system will show advertisers whether their online ads generate physical sales.

Internet behemoth Google is planning to track credit and debit card spending at brick-and-mortar stores, in order to gauge how online advertisements influence sales. A new service, Google Attribution, will allow advertisers to see whether their online campaigns succeed in generating offline sales.

According to a blog post announcing the service, Google already has access to around 70 percent of all credit and debit card transactions in the US. By mining this data, the new feature matches up customers’ in-store purchases with their online activity.



“For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and cross-channel – all in one place”, the announcement said.

Google is now the world’s biggest online advertising network, taking in a staggering $89.5bn in advertising revenue last year. Using features such as …