Estimating CPM Revenue, Online companies and brick-and-mortar businesses with an online presence typically use online advertising as the primary or partial driver of traffic to their websites. As with all advertising, the expenditures can be costly if the advertising is ineffective and rarely results in sales. One way companies measure advertising effectiveness is through estimating the revenue generated by CPM, a term often associated with online advertising. In addition, online publishers derive much of their revenue from advertisers paying CPM fees. Sponsored Link Regus™ Virtual OfficesRegus.com.ph/Manila_Virtual_Offices All-in-One Cost Effective Solution. 2 Months Free on Virtual Offices! CPM definition The often-used term CPM is an acronym for cost per 1,000 impressions. The CPM reflects the cost an online advertiser pays for 1,000 impressions of an advertisement. Ads include banners, text links and side boxes. One impression equals one showing of an advertisement on a web page.
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