Facebook (FB) rise 0.11% is testing a new tool designed to help media companies sell video advertising on their own websites, apps and other digital properties in a more automated fashion, the company said Tuesday. The new ad offering, called Audience Direct, will invite publishers to list video ad inventory for sale from across their properties and to specify pricing. Marketers will then have the ability to log on to the system and to purchase ad space from specific publishers on a self-service basis, potentially streamlining the buying and selling process for both parties.
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