Click-through rate, or CTR, refers to the percentage of clicks an online ad unit receives per a number of impressions. For example, an online ad with 100 impressions and 10 clicks has a 10 percent CTR. When the CTR for ads promoting your business increases, more potential customers are introduced to the products or services offered by your company, which increases your chances for conversions, or sales. Many advertising networks offer customers network or ad unit specific tips for increasing CTR but several basic tweaks to your ad campaigns can also net an increase in clicks. Sponsored Link Free Site ExtensionYotpo.com/Social_Reviews Increase Traffic & Sales. Absolutely Free, Fast Installation! 1 Choose the most specific keywords possible to advertise your product or service. For example, if your business restores vintage and antique photographs, avoid purchasing ads for relatively generic keywords such as "photo restoration." Instead, choose keywords that better illust...
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