Search advertising spend up 24% in Europe , with 38% in UK clicks coming from mobile. Quarterly search advertising spend is up by 24 per cent across EMEA , with revenue up by 23 per cent, research from Kenshoo has found. The research reveals the total volume of clicks on search ads rose by 11 per cent from Q2 in 2013, while total impressions have fallen by six per cent and click through rate is up by 17 per cent. “The data shows a healthy paid search market in EMEA , with advertisers enjoying increasing revenue from their advertising through more efficient campaigns,” said Justin Thorne, regional marketing director for EMEA at Kenshoo . “ Advertisers ’ confidence in the paid search channel and strong demand for keywords means the price of search advertising has continued to rise – reaching a cost-per-click (CPC) of €0.43, up from €0.38 in 2013.” Based on over 6,000 Kenshoo advertiser and agency profiles across all regions, the research found that in the UK, ads shown on mobile dev...
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