What's Advertising

The offline tracking system will show advertisers whether their online ads generate physical sales. Internet behemoth Google is planning to track credit and debit card spending at brick-and-mortar stores, in order to gauge how online advertisements influence sales. A new service, Google Attribution, will allow advertisers to see whether their online campaigns succeed in generating offline sales. According to a blog post announcing the service, Google already has access to around 70 percent of all credit and debit card transactions in the US. By mining this data, the new feature matches up customers’ in-store purchases with their online activity. “For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and cross-channel – all in one place”, the announcement said. Google is now the world’s biggest online advertising network, taking in a staggering $89.5bn in advertising revenue last year. Using feat...

Top 10 High  ROI ADNETWORKS, ROI is an Return On Investment which is Good ROI advertising is the way to success online business, Definition of ROI is the ratio of your net profit to your costs investment as advertisers to any adnetworks, publishers of any kinds of products selling online.  It's typically the most important measurement for an advertiser because it's based on your specific advertising goals and shows the real effect your advertising efforts have on your business like  RTB advertising .  The exact method you use to calculate ROI depends upon the goals of your campaign. One way to define ROI is (Revenue - Cost of goods sold) / Cost of goods sold. Let's say you have a product that costs $100 to produce, and sells for $200. You sell 6 of these products as a result of advertising them on AdWords. Your total sales are $1200, and your AdWords costs are $200. Your ROI is ($1200-($600+$200))/($600+$200), or 50%. Return on investment (ROI) How much profit y...