WWE's Online Network Signs First Advertisers Pepsi, Mattel and Kmart Among Initial Sponsors , Advertising from marketers including Pepsi, Mattel and Kmart will start appearing on WWE Network this week, according to the digital network, which debuted in February on subscriber revenue alone. While advertisers may be attracted to the platform because of its audience of hard-to-reach young men, some media buyers questioned the future of the "over-the-top" platform, which delivers TV content over the web. Pepsi, Mattel, Kmart New WWE 30 Second Spots Advertisers, Advertising will live as 30-second spots in between shows within the network's 24/7 stream of programming, but there will be no commercial breaks within programming itself, said Michelle Wilson, chief revenue and marketing officer, WWE. For on-demand content, users will be served one 15 or 30-second spot on every fourth stream. Aside from traditional spots , WWE Network is working with advertisers to create custo...
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