SEO | Search Engine Optimize Black Hat vs. White Hat: Do You Know the Difference? Let’s face the truth: SEO is complicated. Many SEO vendors tout services similar to “Get Rich Quick!!” schemes – promising impressive results in just a month and guaranteeing top rankings. The problem with many of these fast-result promises is that they are usually rooted in black hat SEO tactics. Black Hat SEO Black Hat SEO is a “quick-fix method” generally marked by ignoring or going against search engine guidelines. Although these tactics may produce a positive return in the short-run, there is a large amount of risk associated in the long-run. Namely, that your website will precipitously drop in rankings or, even worse, be de-indexed by Google and not appear in search engines at all. Google’s Matt Cutts recently addressed these “snake oil salesmen… promising to instantly rocket you to number one.” Entire books have been written on black hat SEO, and there is a wide variety of ever-changing technique...
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