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Google’s Hummingbird update fits this situation perfectly, In the digital marketing world, change is inevitable. At some point in life we are all forced to adapt, change paths, learn new skills or face something we definitely weren’t expecting. As marketers with strong search marketing s kills, adapting to change is something we do all the time at Online Marketing . With Google’s 665 algorithm updates in 2012 alone, we have to! Along with the changes in other aspects of professional life, we sometimes get hung up on distractions or efforts to make something more important or scary than it is. The problem is, those distractions can be costly. But sometimes, these changes in the industry really are worth your time and attention. The trick is to figure out what to pay attention to and what to ignore as noise. A lot of the commentary on Google’s Hummingbird update fitbottoms this situation perfectly At a recent MSP Social Media Breakfast, Google’s Hummingbird update (plus Panda and Peng...