AdMob Earning Metrics Solution Guide,
AdMob Banner Singleton,
AdMob - Best pay on CPC not in impression if you are using banner Ads.
AdMob - eCPM numbers are calculated based upon the amount of click revenue you have generated per thousand impressions. Honestly you will get multiple impressions but it will not increase your revenue share. In fact it will probably lower your eCPM.
AdMob only pays on a click basis (PPC), you would not get any $ earnings if no one clicks even with thousands of impressions you get. Using iAd you would be paid per impressions as well as per click. To use both iAd and AdMob when iAd is not available (still low fill rate) you may implement AdWhirl. AdMob Average Click Trough Rate (CTR) and (eCPM )are riding the same curve, As we stated in the previous post and as we will see in this one, "The CTR is strongly influencing the eCPM value". The CTR (Click-Through Rate) is the percentage of clicks over impressions. The eCPM (Effective Cost-Per-thousand (Mille) impressions) is the cost of a thousand ad impressions (across CPC and CPM). Duration: ~30 days (2013/05/01 - 2013/05/30) Population: > 5000 active installs Impressions: ~59k Ad network: AdMob eCPM vs CTR across time AdMob CPM & CPC chart stated the fact,
[ 2013/05/01 - 2013/05/12 ] 12 days (before the switch - refresh 42s)
Revenue: 7.7$
eCPM (avg): 0.19$
Impressions: 39k
Clicks: 214
[ 2013/05/14 - 2013/05/25 ] 12 days (after the switch - refresh 120s)
Revenue: 6.7$
eCPM (avg): 0.55$
Impressions: 12k
Clicks: 222
Help Tips - Day when the refresh switched (2013/05/13) is excluded
AdMob CPM & CPC chart stated the fact, Using the slowest refresh rate (e.g. 120s) helps to increase the eCPM but the number of impressions is so much reduced that it counterbalances the effects of a higher eCPM. At the end, despite having a higher CTR and a higher eCPM, the revenue was lower than the first period of time.
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