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Facebook Country Ads CPC/CPM Performance

United States - We all knew U.S is a country were Facebook originated today SiteAdWiki collected U.S average record click through rate, CTR for Facebook Ads is 0.06% as of March 2012; CPC is $0.50, and CPM is $0.32. UK, average CTR for Facebook Ads is 0.04%; CPC is $0.75 and CPM is $0.27.

facebook global ads rate
Eurozone, average CTR is similar to the US rate, but the cost of ads is lower. "With Facebook's introduction of Sponsored Stories last year, two questions arose—will advertisers adopt the new ads, and will Facebook users respond to them," said Matt Lawson, vice president of marketing and partnerships at Marin Software.



"Based on our data survey , 

The answer to both of these questions is an emphatic 'Yes.' In the last year advertisers have directed more budgets to social ads and Facebook users have responded by clicking more often. This trend is not only positive for Facebook from a revenue standpoint, but also provides important validation of the opportunity advertisers have to drive revenues from word of mouth marketing efforts." social facebook ads budget




Facebook Advertising CPC per country list like this, 

SiteAdWiki - seen there are some changes. For example the United States are no longer the most expensive country to target for you Facebook Ads, and it has been replaced by Japan. Some big differences can be seen on the second place of the most expensive CPC prices, American Samoa has an average of $1.21 CPC which is strange compared to CPM. The CPC/CPM Ads prices are not necessarily mirroring the country’s wealth,  Because we see countries like Germany having a CPC price of 0.50$ and Russia with 1.02$. I think the prices are based on the number of advertisers in those countries and their willingness to pay more, at least this is also what Facebook says about calculating the AVG CPC/CPM. In some cases we see that the prices for CPC are bigger than CPM. That doesn’t necessarily mean to go with CPM, it means you should do a test and see what the CTR on the CPM ad is and see if you can get better results with the same money and CPC. And below is the latest list with the Facebook Advertising CPM/CPC costs per country.

Facebook Country Ads Average CPC and CPM Performance


Country avg. CPC avg. CPM
Japan $1.32 $0.38
American Samoa $1.21 $0.09
United States $1.09 $0.22
Australia $1.08 $0.24
Russia $1.02 $0.40
Switzerland $0.89 $0.16
Norway $0.87 $0.16
United Kingdom $0.79 $0.16
Guernsey $0.76 $0.23
New Zealand $0.76 $0.16
South Africa $0.75 $0.25
Canada $0.73 $0.16
Ireland $0.72 $0.36
Denmark $0.72 $0.17
Nigeria $0.72 $0.15
Sweden $0.70 $0.16
Iceland $0.69 $0.34
Israel $0.66 $0.33
Netherlands $0.65 $0.15
Kazakhstan $0.64 $0.23
Germany $0.59 $0.11
Cayman Islands $0.56 $0.10
Singapore $0.53 $0.12
Aland Islands $0.52 $0.08
Finland $0.51 $0.09
Liechtenstein $0.51 $0.05
Austria $0.49 $0.11
Ukraine $0.48 $0.14
Kuwait $0.45 $0.09
France $0.44 $0.10
United Arab Emirates $0.40 $0.10
Belgium $0.40 $0.07
Jersey $0.39 $0.19
Oman $0.36 $0.09
Bahrain $0.36 $0.07
Luxembourg $0.36 $0.04
South Korea $0.35 $0.11
Saudi Arabia $0.34 $0.08
Qatar $0.33 $0.06
U.S. Virgin Islands $0.33 $0.06
Lebanon $0.32 $0.08
Puerto Rico $0.32 $0.07
Hungary $0.31 $0.15
Spain $0.31 $0.08
Turks and Caicos Islands $0.30 $0.06
Hong Kong $0.29 $0.08
Italy $0.29 $0.06
Reunion $0.28 $0.04
Belarus $0.27 $0.10
Czech Republic $0.27 $0.05
Isle of Man $0.26 $0.13
Poland $0.26 $0.06
India $0.25 $0.13
Trinidad and Tobago $0.25 $0.05
Martinique $0.24 $0.05
Malta $0.24 $0.05
Guyana $0.23 $0.05
Guadeloupe $0.23 $0.05
Namibia $0.23 $0.05
Slovakia $0.23 $0.04
Panama $0.22 $0.05
Kenya $0.22 $0.05
New Caledonia $0.22 $0.05
Brazil $0.22 $0.04
French Polynesia $0.22 $0.04
Macao $0.21 $0.05
French Guiana $0.21 $0.04
Slovenia $0.21 $0.03
Antigua and Barbuda $0.21 $0.03
Faroe Islands $0.21 $0.02
Monaco $0.21 $0.02
Guatemala $0.20 $0.05
China $0.20 $0.04
Aruba $0.20 $0.03
Barbados $0.20 $0.03
Iraq $0.19 $0.10
Malaysia $0.19 $0.05
Egypt $0.19 $0.04
Portugal $0.19 $0.04
Bahamas $0.19 $0.04
British Virgin Islands $0.19 $0.03
Greenland $0.19 $0.02
Vatican $0.18 $0.09
Burundi $0.18 $0.09
Latvia $0.18 $0.04
Uzbekistan $0.18 $0.04
Costa Rica $0.18 $0.04
Jordan $0.18 $0.04
Saint Kitts and Nevis $0.18 $0.02
Indonesia $0.17 $0.09
Papua New Guinea $0.17 $0.05
Kyrgyzstan $0.17 $0.04
Ghana $0.17 $0.04
Taiwan $0.17 $0.04
Azerbaijan $0.17 $0.04
Romania $0.17 $0.03
Estonia $0.17 $0.03
Grenada $0.17 $0.02
Gibraltar $0.17 $0.02
Tanzania $0.16 $0.06
Angola $0.16 $0.04
Jamaica $0.16 $0.04
Cyprus $0.16 $0.03
Botswana $0.15 $0.03
Turkey $0.15 $0.03
Pakistan $0.15 $0.03
Mozambique $0.15 $0.03
Saint Lucia $0.15 $0.03
Andorra $0.15 $0.02
Chile $0.14 $0.04
Mexico $0.14 $0.04
Lesotho $0.14 $0.03
Dominican Republic $0.14 $0.03
Thailand $0.14 $0.03
Mauritius $0.14 $0.03
Honduras $0.14 $0.03
Belize $0.14 $0.03
Greece $0.14 $0.03
Suriname $0.14 $0.03
Lithuania $0.14 $0.02
Bolivia $0.13 $0.07
Haiti $0.13 $0.07
Zambia $0.13 $0.06
Morocco $0.13 $0.03
Sri Lanka $0.13 $0.03
Saint Vincent and the Grenadines $0.13 $0.03
Dominica $0.13 $0.02
Guam $0.13 $0.02
Mayotte $0.13 $0.02
El Salvador $0.12 $0.03
Armenia $0.12 $0.02
Colombia $0.12 $0.02
San Marino $0.12 $0.01
Anguilla $0.12 $0.01
Benin $0.11 $0.06
Samoa $0.11 $0.03
Afghanistan $0.11 $0.03
Uganda $0.11 $0.03
Argentina $0.11 $0.03
Libya $0.11 $0.02
Yemen $0.11 $0.02
Moldova $0.11 $0.02
Swaziland $0.11 $0.02
Croatia $0.11 $0.02
Nauru $0.11 $0.02
Peru $0.11 $0.02
Uruguay $0.11 $0.02
Philippines $0.11 $0.02
Palestinian Territory $0.11 $0.02
Bulgaria $0.11 $0.02
Paraguay $0.11 $0.02
Malawi $0.10 $0.04
Cameroon $0.10 $0.03
Venezuela $0.10 $0.02
Bangladesh $0.10 $0.02
Rwanda $0.10 $0.02
Nicaragua $0.10 $0.02
Brunei $0.09 $0.05
Gabon $0.09 $0.03
Tajikistan $0.09 $0.03
Fiji $0.09 $0.02
Cambodia $0.09 $0.02
Republic of the Congo $0.09 $0.02
Algeria $0.09 $0.02
Turkmenistan $0.09 $0.02
Madagascar $0.09 $0.02
Seychelles $0.09 $0.01
Vanuatu $0.09 $0.01
Maldives $0.09 $0.01
Tonga $0.09 $0.01
Laos $0.09 $0.01
Falkland Islands $0.09 $0.01
Vietnam $0.09 $0.01
Nepal $0.08 $0.02
Equatorial Guinea $0.08 $0.02
Solomon Islands $0.08 $0.02
Senegal $0.08 $0.02
Northern Mariana Islands $0.08 $0.01
Tunisia $0.08 $0.01
Democratic Republic of the Congo $0.08 $0.01
Cape Verde $0.08 $0.01
Palau $0.08 $0.01
Sao Tome and Principe $0.07 $0.02
Somalia $0.07 $0.02
Togo $0.07 $0.02
Sierra Leone $0.07 $0.02
Burkina Faso $0.07 $0.02
Ethiopia $0.07 $0.02
Gambia $0.07 $0.02
Mali $0.07 $0.02
Serbia $0.07 $0.01
Micronesia $0.07 $0.01
Bhutan $0.07 $0.01
Georgia $0.07 $0.01
Albania $0.07 $0.01
Kiribati $0.07 $0.01
Eritrea $0.06 $0.02
Guinea $0.06 $0.02
Niger $0.06 $0.01
Chad $0.06 $0.01
Central African Republic $0.06 $0.01
Mongolia $0.06 $0.01
Marshall Islands $0.06 $0.01
Tuvalu $0.06 $0.01
Mauritania $0.06 $0.01
Djibouti $0.06 $0.01
Comoros $0.05 $0.02
Bosnia and Herzegovina $0.05 $0.01
Macedonia $0.05 $0.01
Montenegro $0.05 $0.01



Source: http://www.siteadwiki.com/2014/01/facebook-country-ads-average-performance.html

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