Skip to main content

Latest World's Most Valuable Company Brand

The World’s most valuable brands 2017 Facebook, Amazon and Google are challenging Apple. The Forbes’ list of world’s most valuable brands 2017 is out and, with not much of surprise, most of the brands have retained their position, albeit some of them have witnessed a jaw-dropping rise in their brand value in 2017.

Market cap, revenue and profitability – these are all metrics we use to measure the success of a company. While these are all solid, reliable factors that dictate a company’s success, there is one factor which is often overlooked. I am, of course, talking about the Brand Value. A relatively intangible metric, it is something that can propel a company to new heights. Conversely, it can even bring down the biggest of corporations.



Forbes recently came out with their annual “The World’s Most Valuable Brands” list for 2017. Once again, to absolutely no one’s surprise, it is Apple who tops the list for the 7th year in a row.

Interestingly, the 100 most valuable brands are worth a cumulative $1.95 trillion, up 6% over last year.

So how have the major global companies fared over the course of last year? Which are the companies that surprised us the most in terms of growth in their brand value?And, what does the future hold for some of the world’s biggest brands? Let’s find out!

The Brand Value of Apple Continues To Dwarf Its Rivals


For what is now the 7th year in a row, Apple Inc. (NASDAQ:AAPL) is Forbes’ most valuable brand in the world in 2017. This comes as no surprise as Apple’s public perception continues to soar, along with its market valuation and profits. Despite slightly lowered shipment numbers in their last fiscal quarter, Apple continued to churn out healthy profits.

They also reached yet another historic milestone earlier this month, when their market cap smashed the $800 billion barrier. Now, Forbes has also deemed them the world’s most valuable brand with a value of $170 billion. This represents a growth of 10% from last year’s valuation of $154.1 billion.

It is a testament to Apple’s brand strength that they only needed to spend about $1.8 billion on advertising, which is lower than most of its top 10 rivals. With the near unparalleled hype and frenzy surrounding the release of the upcoming 10th anniversary iPhone, Apple’s brand value will continue to soar in the near future.


Google And Microsoft Lead The Competing Pack


Despite Apple’s soaring brand value, they now face more competition than they have in the past few years. Google continued their strong upward trend, with a 23% growth. This has resulted in the brand value of Google soaring to $101.8 billion in 2017. The Google brand’s strong growth and the mammoth $3.9 billion Google spent on advertising was enough to fend off Microsoft, who came in at third place. Microsoft’s brand value is $87 billion, 16% up from last year.

However, the star performers this year were Amazon and Facebook. The brand value of Facebook continued to skyrocket as it leapfrogged Coca-Cola into 4th place with a value of $73.5 billion. This represents a massive 40% improvement over last year! Despite this, they were overshadowed by Amazon. With a 54% increase, the brand value of Amazon has risen to $54.1 billion, placing them in the top ten for the first time.

On the other end of the spectrum, IBM’s brand strength continued its alarming downward spiral. With a near 20% depreciation, IBM’s brand value fell to $33.3 billion, dropping them out of the top 10 to 13th place.This likely due to the company’s new direction of focusing on cloud computing rather than hardware/software. Apple’s chief rivals, Samsung only managed minimal growth in brand value at 6% to come in at 10th place. This is likely due to the Note 7 fiasco, which negatively affected Samsung’s brand value.


Tech And Financial Service Dominates As Automotive Companies Falter


Technology Brands continued to dominate Forbes’ list, with 6 in the top 10. There was a total of 18 in the 100 strong list, the most out of any industry. Financial service companies also performed well, with 13 in the top 100, led by American Express at 22nd place. New entrant Allianz also managed to make to the list at 100th place.

Automotive brands, which had been performing quite well for the past couple of years, faltered, with only 11 making the cut this time. Leading brands like Toyota, BMW, Honda, Ford and Audi all performed poorly, with stagnating or depreciating brand values. German manufacturer Volkswagen fell out of the top 100 amid scandals involving fake emission tests.

On the Other Side, Apple Must Worry


Apple has been the world’s most valuable brand for a while now. However, their brand value growth is slowing down. At 10% growth in Apple’s brand value, it is quite a bit lower than competitors like Google, Amazon and Facebook. If the upcoming iPhone 8 becomes successful, we can expect Apple’s brand to soar higher and widen the gap even more. However, if the iPhone 8 fails to perform, we may just see someone else taking their crown.

The most likely challengers at the moment are Google and Facebook with the high growth in their brand value. Despite the monumental growth, Amazon’s brand value is too far behind at the moment for the gap to close anytime soon. However, it is reasonable to expect them to overtake Coca-Cola at the 5th place very soon, especially considering that Coca Cola’s brand value is depreciating after remaining relatively stagnant the last two years.

Comments

  1. Do you drink Coca-Cola or Pepsi?
    SUBMIT YOUR ANSWER and you could get a prepaid VISA gift card!

    ReplyDelete
  2. Ever wanted to get free Instagram Followers & Likes?
    Did you know you can get them ON AUTOPILOT & ABSOLUTELY FREE by registering on Like 4 Like?

    ReplyDelete
  3. There is a chance you are eligible to receive a Apple iPhone 7.

    ReplyDelete
  4. There's a chance you are eligible to get a free $1,000 Amazon Gift Card.

    ReplyDelete
  5. BlueHost is the best hosting provider with plans for any hosting needs.

    ReplyDelete
  6. eToro is the #1 forex broker for newbie and professional traders.

    ReplyDelete
  7. QUANTUM BINARY SIGNALS

    Professional trading signals delivered to your cell phone daily.

    Start following our trades NOW and earn up to 270% a day.

    ReplyDelete
  8. Usa Forex Signal is a set of specialized and experienced within the foreign exchange traders carefully video display units and is able to movement studying charge that might permit them to expect the variety of destiny market moves. Usa forex signal offer one hundred% real sms and email via foreign exchange alerts agency. Weekly ordinary three or 4 days our specials indicators take profit hit.Usa forex signal instances alerts provider agency. We additionally ship aud/usd, xauusd,silver,usd/dkk and others 15 pairs weekly 4 or 5 days .We're offer our specials signals and regular take profit hit for month subscribers . Usa forex signal a hundred% hard Forex Signals company within the world huge. One hundred% satisfaction foreign exchange signals issuer employer. Usa forex signal offer proper entry and exit fee. It offers that an entry of output signal now not best but additionally offers updates of the market. Most of the signal send sms and electronic mail via signal providers, but does no longer marketplace updates. As a end result, loses subscribers while the market actions against your face a great deal. However warning usa forex signal market carefully and provide instant excellent signal in terms of the Forex market. Of route, it creates enter signals and sends it to the contributors.
    Get More: forex signal provider

    ReplyDelete
  9. The forex or foreign exchange marketplace is a worldwide electronic platform used to exchange currencies. When someone is foreign exchange trading, she or he is actually shopping for and selling options to change currencies electronically in this marketplace.
    Such forex isn't always funding as a substitute it's far speculation. Whilst a person speculates she or he hopes to make a direct or short time period profit off the transaction. Whilst a person invests, he or she intends to increase the quantity of price range over a long term foundation. A forex dealer is making an attempt to make money quick by way of buying selling foreign money alternatives.
    Forex trade copier
    Forex signals

    ReplyDelete

Post a Comment