Fill rate is referring formula to determined the total measures of performance, inventory, effectiveness, demands, supply on business, investment specially monitoring ROI, of advertising parameters. How does fill rate uses in mobile advertising , typical advertising , outdoor adverting , and online advertising This term relates to display advertising , and can be used to quantify the effectiveness of either a sales team or a network at maximizing the number of ads shown by a site. The formula used here is very simple: Fill Rate = Ad opportunities successfully filled / Total ad opportunities A 100% fill rate is optimal ; that means that every time there was an opportunity to show an ad to a visitor, one appeared. A fill rate of less than 100% means that a failure to show ads at every opportunity resulted in at least some lost income. A missed ad opportunity occurs when a page loads but no ad appears in one or more of the open ad positions. This may occur for several reasons, including:...
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