Source: dublinlive
RTE spends MILLIONS on ads telling people to pay their TV licence, RTE's Director General Dee Forbes revealed that the broadcaster loses €40m-€50m annually as a result of TV licence evasion.
New figures have shown for the first time how much RTE forks out every year on telling the public to pay their TV licence fees.
Records seen exclusively by Dublin Live have shown that the cost of advertising campaigns urging the public to pay the fee has run into millions of euro in the last few years.
Between 2011 and 2016, the national broadcaster spent over €2.1m on TV licence ads on television, the radio, in cinemas, and online.
It follows an interview with RTE's Director General Dee Forbes in March, when she revealed €40m-€50m is lost every year as a result of TV licence evasion.
Meanwhile, there was also more than a 65% increase in the cost of paying for the ads over the five-year period.
In 2011, RTE spent a total of €273,000 on TV licence campaigns, a cost which increased to €451,800 by 2016.
But while the latter figure represented a huge increase on the spend in 2011, the broadcaster spent more on TV licence advertising in 2014, when the cost was €456,800.
Radio advertising made up the highest spend on TV licence ad campaigns, with the cost totalling €1,405,000 over the five-year period.
This was followed by television, which cost €588,200 between 2011 and 2016, and digital/cinema campaigns, which cost €187,900.
The figures also showed the extent to which the broadcaster has been seeking to advertise online in recent years.
After spending just €24,100 between 2011 and 2014 - including nothing at all in 2013 - RTE spent €163,800 on digital and cinema advertisements in 2015 and 2016.
Speaking about the figures, a spokeswoman for RTE said the TV licence ad campaigns were part of the broadcaster's commitment to ensuring its legal obligations.
She said: "The licence fee is vital to RTE in carrying out its legal obligations and meeting its commitments [under the Broadcasting Act 2009].
"It is therefore incumbent on RTE to highlight to the public the importance and value of licence fee via advertising campaigns and through other communications."
RTE spends MILLIONS on ads telling people to pay their TV licence, RTE's Director General Dee Forbes revealed that the broadcaster loses €40m-€50m annually as a result of TV licence evasion.
New figures have shown for the first time how much RTE forks out every year on telling the public to pay their TV licence fees.
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| photo via: dublinlive.ie |
Records seen exclusively by Dublin Live have shown that the cost of advertising campaigns urging the public to pay the fee has run into millions of euro in the last few years.
Between 2011 and 2016, the national broadcaster spent over €2.1m on TV licence ads on television, the radio, in cinemas, and online.
It follows an interview with RTE's Director General Dee Forbes in March, when she revealed €40m-€50m is lost every year as a result of TV licence evasion.
Meanwhile, there was also more than a 65% increase in the cost of paying for the ads over the five-year period.
In 2011, RTE spent a total of €273,000 on TV licence campaigns, a cost which increased to €451,800 by 2016.
But while the latter figure represented a huge increase on the spend in 2011, the broadcaster spent more on TV licence advertising in 2014, when the cost was €456,800.
Radio advertising made up the highest spend on TV licence ad campaigns, with the cost totalling €1,405,000 over the five-year period.
This was followed by television, which cost €588,200 between 2011 and 2016, and digital/cinema campaigns, which cost €187,900.
The figures also showed the extent to which the broadcaster has been seeking to advertise online in recent years.
After spending just €24,100 between 2011 and 2014 - including nothing at all in 2013 - RTE spent €163,800 on digital and cinema advertisements in 2015 and 2016.
Speaking about the figures, a spokeswoman for RTE said the TV licence ad campaigns were part of the broadcaster's commitment to ensuring its legal obligations.
She said: "The licence fee is vital to RTE in carrying out its legal obligations and meeting its commitments [under the Broadcasting Act 2009].
"It is therefore incumbent on RTE to highlight to the public the importance and value of licence fee via advertising campaigns and through other communications."
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