The latest source of planning for an ad campaign in media advertising using the effectiveness target by Radio Advertising. How do I reduce my costs for radio advertising? Consider running your radio ads for a long period of time. By increasing the number of times your ad will run we can reduce the per-ad cost which will save you money AND give you more exposure. You can also ask about any radio promotions that we have running. We typically always have an event we’re promoting and by advertising in one of those events we can give you a reduced price with great exposure. 
Radio Advertising also expensive but highly ad effectiveness for an ad campaign. Standard Radio Online Advertising cost minimum of $3,000 to $5,000 but defending of how much budget. Katz360 - CPM's range from $3-5 for national/network ads to as high as $15 for hyper-targeted ads. This is an example of local radio advertising.
As far as the number of airings, direct response radio advertising has a range of optimum number of airings needed to deliver the highest return on advertising dollar. The key is to start within that optimum range, and then customize it to each campaign, format, and station using testing methodology. We've tested a large number of variables to determine the optimum schedule range - in terms of spot frequency as well as the distribution of spots across days of the week and A good agency will have conducted similar data-driven research, and that's part of what you're buying when you hire an agency -- their ability to arrive at the optimum schedule for you.
Source: http://www.siteadwiki.com/2013/11/cost-of-radio-advertising-2013.html
Radio Advertising also expensive but highly ad effectiveness for an ad campaign. Standard Radio Online Advertising cost minimum of $3,000 to $5,000 but defending of how much budget. Katz360 - CPM's range from $3-5 for national/network ads to as high as $15 for hyper-targeted ads. This is an example of local radio advertising. Advertisers Most Common Question in Radio Advertising,
How much should I budget for testing direct response radio advertising? How many radio stations would air my radio ad? How many radio spots would air?The Costs of Radio ad Develop,
Came down dramatically over the last decade. A good ballpark range for a single-voice radio ad is $850-$900. This includes creative strategy writing and production. For additional voices, figure in another $150-$200. It's not necessary to ever pay more than $1,000 for a radio ad unless you have an unusually complex production requirement, like many different voices or special studio requirements - or, if a lot of copy changes are made and significant re-voicing and re-editing is required. Benefits from Radio Advertising, When you're operating at greater than break even profitability, you'll want your budget to grow because the more you spend on media, the greater your profit. That's the velocity effect of direct response radio advertising.
As far as the number of airings, direct response radio advertising has a range of optimum number of airings needed to deliver the highest return on advertising dollar. The key is to start within that optimum range, and then customize it to each campaign, format, and station using testing methodology. We've tested a large number of variables to determine the optimum schedule range - in terms of spot frequency as well as the distribution of spots across days of the week and A good agency will have conducted similar data-driven research, and that's part of what you're buying when you hire an agency -- their ability to arrive at the optimum schedule for you. Source: http://www.siteadwiki.com/2013/11/cost-of-radio-advertising-2013.html
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