Source: dublinlive RTE spends MILLIONS on ads telling people to pay their TV licence, RTE's Director General Dee Forbes revealed that the broadcaster loses €40m-€50m annually as a result of TV licence evasion. New figures have shown for the first time how much RTE forks out every year on telling the public to pay their TV licence fees. photo via: dublinlive.ie Records seen exclusively by Dublin Live have shown that the cost of advertising campaigns urging the public to pay the fee has run into millions of euro in the last few years. Between 2011 and 2016, the national broadcaster spent over €2.1m on TV licence ads on television, the radio, in cinemas, and online. It follows an interview with RTE's Director General Dee Forbes in March, when she revealed €40m-€50m is lost every year as a result of TV licence evasion. Meanwhile, there was also more than a 65% increase in the cost of paying for the ads over the five-year period. In 2011, RTE spent a total of €...
Best Online Marketing Solutions